I stumbled on one of the most unusual advertisements I have ever seen while browsing on the internet. This advertisement is actually on a sewer! An image of a coffee cup has been placed on top to advertise for Folgers. It utilizes the steam that is coming out of the sewer to make it look like there is fresh warm coffee that is steaming. This is brilliant! It is amazing how these advertisers turned something so gross as a sewer into something so appealing as a warm cup of coffee. An obvious problem may be that this advertisement is on the ground and not very visible to people. Because this advertising method is so unique is precisely why it might stand out to pedestrians. When people are out walking, they usually scan the ground ahead of them to look out for possible holes or gross garbage on the ground that they do not want to step in. Pedestrians may see this advertisement as they approaching it and walk towards it. IT will stand out because it is rather large and unusual for a picture to be on the street. They will walk closer and realize that it is a giant coffee cup and probably take a few seconds to stop and admire the great idea. A downside to this advertising method is that it may be covered by snow in the winter when a warm cup of coffee is craved the most. That is, depending on where the location of the advertisement is. Regardless, this is a very unique method that shows just how surrounded by advertising we truly are. It is thinking outside of the box like this that will set brands ahead!
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