Reaching The Sky

A method of advertising that I feel has not gotten a lot of attention is rooftop advertisements.  Rooftop advertisements are large advertisements that are created on the roofs of buildings intended to advertise to people who are on airplanes.  Advertising has become such a large part of our culture that it is almost inescapable, so it only seems right that advertisements better reach people in the sky. 

I had first heard of rooftop advertisements when my high school was considering participating in it.  This idea seems great because it will allow business/building owners to rent out their roofs to big companies who want to display their advertisements.  But it is trickier than it sounds.  These rooftop advertisements can only be displayed where they can be effective.  If you think about looking out the window of a plane, the ground is really only visible when the plane is taking off and landing.  There are usually many clouds that planes like the fly through that block the view of the ground for passengers.  According to this, rooftop advertisements should only be placed near airports where planes taking off and landing will have a good view of them.  Also, although only passengers sitting in the window seat will have a good view of these advertisements, I believe that these huge advertisements will really spark up conversation in the airplane.  I can see window passengers pointing them out to the people sitting around them and having them take a look at them.  Even if the aisle seat passengers are unable to see them, window seat passengers will bring them up and a conversation will be started about that company.  This is probably how these advertisements are designed to work, more to start up a conversation than to spark consumers to go out and buy their products because they are on an airplane and can’t!  I am not sure why this method of advertising has not taken off.  It seems that advertisers have taken over everywhere else that consumers are, it seems only natural to further reach consumers in the sky.