Priceless

MasterCard could be the first to change the way consumers accept advertising.  MasterCard’s advertising campaign has stood out to many as their “priceless” commercials were once very fresh and funny.  According to “MasterCard Brings “Priceless” to a Pricey Place” from the New York Time, it appears that MasterCard is trying to bring their “priceless” campaign to real life.  (I have attached the article at the bottom, but will also provide a brief summary).  MasterCard is going to create “priceless” cities, the first being New York, in which MasterCard holders can reap benefits for choosing MasterCard.  Card holders will have the opportunity to take advantage of certain rewards, such as VIP treatment in hotels, or other various opportunities that are not available to non-MasterCard holder.  This idea is that these rewards are actually “priceless”.  They are cool out of the ordinary opportunities.

            This idea sounds really cool!  I feel that a lot of advertisements for products are very intangible or unrealistic.  For example, it is unrealistic that a pair of running shoes will make a person run faster.  The fact that MasterCard is going to make their commercials and ad campaign come to life is really amazing.  If this is successful, I really think this will change the way consumers accept advertising because they will demand more.  Consumers will really start demanding what they see in commercials.  To a certain extent consumers already do.  They hope that if they buy a product, they will become like the actors in the commercial.  But, I have never heard of anything as successful and as close to the commercials as what this would be.  Not to mention this will really help to set MasterCard apart from its competitors.  MasterCard is already one step behind as American Express offers many perks to their cardholders, such as getting show tickets earlier than the public.  This could be the step to put MasterCard ahead of the rest if their rewards are indeed as awesome as they are sounding now.  I am especially curious to see how this turns out because MasterCard has so many customers.  What will happen when there are not enough rewards for the amount of cardholders?  I will stay on this to see how this turns out.  This would be groundbreaking. 

MasterCard Brings Priceless To a Pricey Place