The fierce Pepsi-Coke advertising competition is becoming more entertaining than ever! Pepsi has recently come out with what I think is their best advertisement ever! I saw this “Summer Time is Pepsi Time” commercial on TV the other day and thought it was absolutely hilarious and great! The commercial features Santa on a tropical vacation. He goes over to the bar where the bartender gives him two Coca-Cola’s because he has a deal with them, but Santa responds that he’s on vacation and wants to have fun with a Pepsi! Even his elves start cheering when they see Santa drinking Pepsi. This is absolutely great!
Even though I am a very loyal Coca-Cola fan, I must say that this commercial makes it seem like Pepsi is way ahead of Coke! Pepsi and Coke have always taken the approach to position themselves against their competition. This feud has been going on for as long as I can remember. This commercial is a perfect demonstration of their positioning strategy. It is also ingenious because their goal is to take each other’s customers. There are not many new consumers to be had in the soft drink market, so Pepsi and Coke must try to win over each other’s customers if they want to grow. This commercial may just do that job by showing that even Santa, the figure of Coca-Cola in the winter, prefers Pepsi. There is one very interesting thing about this advertisement. It is advertising that Pepsi is the drink for summer time. Pepsi could be admitting that Coca-Cola has done such strong advertising with Santa that they are indeed the drink for the winter time. Or, this could be a simple mistake by the advertisers. I am sure that they will have more advertisements as the seasons change to say why Pepsi is the drink for that particular season, but it seems that Pepsi should be trying to be remembered as the drink for all the time, instead of limiting themselves. Regardless, this advertisement was the best I have seen from Pepsi in a long time. It will be interesting to see how Coca-Cola retaliates.
No comments:
Post a Comment