How is McDonald’s staying on top? By advertising that they accept the lifestyle of their customers. What better way to accommodate customers than to provide them with free internet? Also, what better way to attract attention to themselves than to advertise this? Consumers everywhere have become so attached to their technology that free Wi-fi at public places is essential in deciding where they splurge. Why would someone eat at a fast-food restaurant that does not have free Wi-fi over a fast food restaurant that does provide free Wi-fi? Much of fast food chains’ customers during their busy lunch hours are business workers who are looking to grab something fast and tasty during their lunch hour. Advertising that McDonald’s provides free Wi-fi is great because these business professionals will be more inclined to eat there because they can eat quick and also squeeze in some work on their laptops.
I love everything about this advertisement! Making the burger box a laptop is very clever and advertises two things at once. McDonalds is advertising for their free Wi-fi while still managing to advertise for their food. Genius!
McDonald’s has already built such a strong brand on their very tasty food that it is ingenious that they start advertising services they offer to maintain and reach out to a larger target. Customers can also, now, better identify with McDonald’s because McDonald’s supports their lifestyle. They get the fast paced world they are positioned in and are embracing the ways technology can bring in customers. Technology is the key for business today. They need to embrace what their target customers are accustomed to and accommodate them accordingly.
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