A Fresh New Look

I came across an advertisement for Evian on the internet the other day that really caught my attention!  I wanted to find out and see more about this campaign so I researched on google recent advertisements that had come out for Evian and this is what I found...

I think this ad is absolutely great and hilarious!  First, I really enjoy the whole idea behind the ad.  The idea that Evian water nourishes the body and creates youth is very important when people today are obsessed with youth and feeling young.  The advertisement really has an energetic vibe that I think really reaches out and inspires viewers and consumers.  Second, I really appreciate the diversity.  It includes old people, young people, men, women, people of different ethnicities.  This ad covers just about every target possible besides kids, which makes sense because everyone needs water and it is the adults who do the shopping, and does a really nice job of it.  I don't know if this advertisement really inspired me to run out and buy Evian water, but it certainly has made this advertisement stick in my head.  I will now associate Evian with a younger, youthful feeling.  I love their approach and technique!  Getting consumers to associate a certain image or emotion with a product is a great way to reach out to new consumers and create loyalty.  This ad has really showed me the affect of this technique because of its impact it has had on me.  One of my favorite commercials of the year!  These advertisements are also available in print ads which I also find to be just as powerful.