Microsoft is trying to stay on their toes with their new advertising idea for XBOX Kinect. Microsoft has come up with “NUads” that will allow Kinect users to interact with advertisements! Their interactions use voice activation so users can tell the console to tweet or send reminders to their phones for a T.V. show or maps. Microsoft is hopeful that these new advertisements and capabilities will allow game users to fully interact with the advertisements instead of texting during them. Please feel free to read the attached article for further information.
This is absolutely amazing! I am not familiar with XBOX Kinect or the regular advertisements that run during games, but this sounds amazing. The idea that people can interact with advertisements instead of normally watching them on T.V. is great. This is will better engage consumers and allow companies to further reach their targets. Imagine the possibilities!
Although this idea sounds great, who knows if it will work. To start with, these advertisements are limited to XBOX Kinect users. Then, it is unpredictable if these interactions will actually take place. How many people are going to tweet about an advertisement that they see during their video game? Keeping in mind that these will be teens who are focused on their games. Microsoft is really excited because with traditional television advertisements viewers usually text during them or are on their laptops, and they think this new potential for interaction will deter them from that behavior. Do you think this will really be true? Just because there is potential for interaction does not mean that this interaction will actually take place. I suspect that users will still text during advertisements simply because people usually do not want to be bothered with advertisements. If this new system in fact does make users more engaged with advertisements, then that is simply amazing and probably the best invention! It might give Microsoft the push they need to keep up with their competitors. I know from personal experience that I find advertisements that run during my television shows to be a bother, so a way to make them engaging and fun would be great. I guess we will have to wait and see if this idea makes it off the drawing board and can make an impact. I suspect it will be cool when it first comes out, but it will lose its luster and users will not interact as imagined.
Colleen, it would be great if you could add some links to examples. Very interesting!
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