An interesting promotion happened at Chick-fil-A for its first opening in Chicago this week. The first one hundred people in line were given 52 certificates for free meals at Chick-fil-A. That’s free food for one year! This promotion is awesome for a few reasons. First, it brought the attention needed from Chicagoans to Chick-fil-A. Chick-fil-A is a fast food restaurant that started in the South and has been expanding all over the nation. This is the first location in Chicago, so most Chicago residents may not have even heard of it before. It was crucial that the marketers and advertisers think of something big to draw in a lot of attention to get Chicago residents introduced to the chain. Giving away free meals is certainly the way to do it! Especially while the economy is still down and people are still hurting financially. Second, this promotion is a great way to acquire loyal customers. If people have certificates for free meals for one year, they are definitely going to be eating those free meals for one year without wasting them! If people eat somewhere for one year, chances are they will continue eating there even after their free meal certificates have run out, given that they like the products at reasonable prices. They will probably even give up or cut back on the other fast food chains they enjoy. As easily as that Chick-fil-A has just acquired one hundred loyal customers! Even though one hundred loyal customers is probably not enough to keep a franchise up and running, it is still a good start that is needed when a restaurant is completely new in a location. Promotions featuring free items resonate really well with customers, especially in today’s economy. Chick-fil-A’s team seems to be doing a great job. If they wanted to win over Chicago, free meals are definitely the way to go!
Wow - that's quite a promotion!
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