Cheerios is a powerful brand that closely resonates with my characteristics in their ability to evolve, maintain strong ties with their target families, and focus themselves in a positive light. Cheerios is a cereal brand from the company General Mills. Although originally CheeriOats in 1941, Cheerios has evolved today to include many different flavors. Although different Cheerios flavors have different targets, in general, their target is children and families. Their target is achieved by positioning themselves as a hearty, healthy cereal to start the day off right.
The first way that I am similar to Cheerios is in our abilities to evolve. Cheerios has evolved in two ways. First, they have made an internal change to become healthier by making all flavors cholesterol free. The Original and Honey Nut flavors also help to lower cholesterol with extra fibers. Just as Cheerios has changed their ingredients over time, I too have evolved and changed internally over time. All change in a person starts internally. I find that there are things that I wish to work on with myself and the change for that too starts internally. In some areas that need change I have been successful, for example trying to be more optimistic. I am constantly trying to make myself a better person starting with internal change, just like Cheerios. Second, Cheerios has also evolved externally by creating more flavors. Cheerios knew that they wanted to expand their success and consumers and did so by creating more flavors. Just as Cheerios has adapted to their goals, so have I. I have a dream of becoming a public accountant and have taken steps to do so by pursuing an accounting degree, internships, and networking. Cheerios and I evolve to fit our goals and try for success.
The second way that I am similar to Cheerios is in our value for family. Cheerios sticks out in many consumers’ minds as being a family brand. They position themselves to be a family cereal. Many of their advertisements feature a mother and child. Similar to this, family is one of my most important values. I tend to be more family-oriented than friends-oriented. My family members are some of my best friends and role models. This is the exact thing that Cheerios targets!
The most important way that Cheerios is similar to me is the way they position themselves in relation to their competition. Many brands make themselves stand out by pointing out the negative amongst their competitors. Cheerios has never done this. Instead, they really focus on their strengths and sell themselves. I am similar in this way because I try to focus on my strengths and being the best I can instead of negativities in myself and others. When things are not turning out in my favor, I try not to be upset with others and bad mouth them because in the end, that does not help me, just as Cheerios talking poorly about other brands does not help their sales.
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