Many companies are continually thinking of new ways to get a hold of the ever changing consumers that always seem to be one step ahead of marketers and advertisers: my generation. Recently, many companies have entered social media groups creating facebook pages and tweeting to their loyal consumers. Is this really helping them to acquire new consumers and keep their old ones? It is very difficult for these executives to get inside their targets’ heads and appeal to them.
I find the companies on facebook to be rather annoying as I spend my time on facebook chatting with friends and not looking at company pages.
One of the best forms of advertising that I think has the best chance to impact consumers are advertisements on Pandora. Pandora is a music website that is very popular with teenagers and especially college students. Many students listen to the website daily while studying or relaxing. Listening to advertisements is a mandatory part of listening to the music. Students usually get the same ad or a small variety repeated over and over throughout their music listening experience. This repetition is crucial and works. I find myself humming the tune of the advertisements for a large part of the day after I have stopped listening to the station. It seems that more companies should be investing here instead of being one step behind, on facebook.
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